Logo Applications and Registrations

trademark status objected applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of this business’ offerings provides the legal specifics of protector. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval being the exclusive user for this specified trademark for the range of goods and services went for under the application.